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The GoogleNumber is the number of steps it takes to reach Google, starting at the Website. If example.org links to somesite.net, which in turn uses the Google ad syndication system, the GoogleNumber of example.org would be 2: It takes two steps (from the starting site example.org through somesite.net) to reach a Google site.
Note that only sites that are strongly linked to the "Google" brand are considered google sites. Other sites (like blogger.com) that are economically controlled by Google are not taken into account.